Don’t just ride. Pin it!
I work with a guy named Chad Brown who played in the NFL for 15 years. Smart, interesting guy. Anyway, today Chad and I were working on a packet for our business clients, and we decided to call it the Closing Packet. As in closing the deal.
While Chad was rocking the NFL, he got a written schedule for each weekend. When he played for the Seahawks, the entry for 1 p.m. Sunday said:
When he played for the Steelers and Patriots, it said:
Next time you pencil in a mountain bike adventure, don’t settle for “ride.”