The power of words

Don’t just ride. Pin it!

I work with a guy named Chad Brown who played in the NFL for 15 years. Smart, interesting guy. Anyway, today Chad and I were working on a packet for our business clients, and we decided to call it the Closing Packet. As in closing the deal.

While Chad was rocking the NFL, he got a written schedule for each weekend. When he played for the Seahawks, the entry for 1 p.m. Sunday said:


When he played for the Steelers and Patriots, it said:


Next time you pencil in a mountain bike adventure, don’t settle for “ride.”

Pin it!

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