Shimano Zee is gonna hook some groms

My love for Shimano began when, at 10 years old, I begged for and received a Shimano MLZ-10 ultralight spinning reel. That thing ran smooth as butter, and it had a huge Teflon drag washer that could beat 10-pound fish on 2-pound line. I rocked that reel all over the place — including Baja where we took on yellowtail, dorado and small tuna. That mini reel could do anything.

When, as a young adult, I became a serious saltwater angler, the Shimano reels were just killing the competition. They were faster, stronger, ran smoother and required less maintenance. Sort of like their bike stuff.

Shimano is about to hook a bunch of groms with its new Zee value-priced gravity group.

Whoever is running this show at Shimano is a genius. You know the Zee parts are going to work well — and kids who get hooked on Shimano are likely to stay with Shimano.

I rarely fish these days, but my old Shimano reels are always ready to go — and I will never buy another brand.

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5 replies
  1. chance says:

    haha love it! those shimano guys are genius! I was amped for the SLX line getting some of the cool stuff for 2013 but this is even better!

  2. slyfink says:

    What I don’t understand is why they are marketing this for “groms”… I’m a working adult and I can’t justify laying down the coin for Saint even though I lust after it. This Zee stuff will be going to my bikes eventually, no doubt about it.

  3. leelikesbikes says:

    Good point. Hard-charging groms seem more marketable than responsible grownups, I suppose. How’s this for an ad campaign?

    “I love to ride, but my babies are starting pre-school and my wife is demanding air conditioning. ZEE gets me the performance I need — at a price I can justify.”

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